📊Campaign Analytics & Deliverability Metrics
Understand open rates, click-through rates (CTR), bounce classifications, and delivery logs.
Understanding Your Metrics
- Sent: Total recipients queued and dispatched.
- Delivered: Messages confirmed received by destination mail servers.
- Opens: Total and unique open counts tracked via invisible tracking pixel.
- Clicks: Unique link clicks across email body CTAs.
- Bounces: Hard bounces (invalid mailbox) and soft bounces (mailbox full / temporary reject).