đContact Lifecycle, Statuses & Archiving
Understand how active, archived, and suppressed statuses impact your audience targeting and quota limits.
âšī¸Quota Limit Guidance
Only active contacts count toward your subscription quota (`max_contacts`). Archiving inactive contacts frees up quota without deleting historical delivery metrics.
Contact Status Breakdown
- Active: Subscribed contacts eligible to receive marketing and broadcast campaigns. Only active contacts count against your account contact quota (
max_contacts). - Archived: Inactive contacts excluded from regular campaign dispatches while preserving historical campaign delivery metrics.
- Suppressed: Permanently blocked from receiving campaigns due to unsubscribes, spam complaints, or hard bounces.
Archiving vs Managing Contacts
Archiving allows you to remove inactive subscribers from your active campaigns and quota without losing past analytics and campaign engagement history.